Thursday, June 24, 2010

13 mln Downloads Done from Airtel App Central



Ever since Bharti Airtel launched its App Central in February, subscribers have been on a downloading spree. A solid testament to this fact is that there has been a record download of 13 million in just four months, which roughly translates to 1.2 download every second, according to a report on Fonearena.com.

While making this announcement, Atul BindalBindal, President-Mobile Services, Bharti Airtel said, "4 months since it opened Airtel App Central continues its triumphant march, transforming into Smartphones the basic devices of an increasing number of Airtel mobile customers across the country. Airtel customers have identified our Easy Single-ClickSingle-Click Purchase Mechanism as the most popular aspect of the Store. With over 32% of downloads paid for, App Central is also emerging as the preferred destination for existing and upcoming developers in India and the world over"

There are currently over 71,000 apps in the Airtel App Central, which is the highest in India according to the operator. These are divided into 25 different categories including social networking, games, news, business, sports, travel, education and health. Also, more than 780 devices are supported at present as against 550 supported initially during the launch of the store. Now, while this may be very far off from the achievements of Apple's App Store, every small step counts and also it will be like comparing apples to oranges.

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